Lawrenceburg Bourbon Company
(2024)
Deliverables
Series of bourbon labels
Mockups
Working with Kentucky bourbon company, Lawrenceburg Bourbon Company, I assisted in a company rebrand through label design. The company recently switched to a new bottle shape, resulting in the need for a new label design. I used both Adobe Illustrator and Adobe Photoshop to create these designs, embracing their desired color scheme of purple and orange. The mockups shown on the bottle below was the final design we settled on. I also included photos of a few other variations throughout the process.
The images below show my original designs utilizing different shades of the company’s color scheme. They wanted something with brighter, fun colors that would stand out from competitors and the traditional muted color palettes. Additionally, the dog tag incorporation on the label referencing how the distillery is veteran owned.
