Ghosts and Grounds Coffee Co.

(2024)

Deliverables

  • Logo design (primary and secondary)

  • Package design

  • Merchandise design

  • Brand creation

I developed this brand identity for a fictional coffee shop, Ghosts and Grounds Coffee Co. The concept centers around a small business owner in Savannah, Georgia, who aims to embrace the city’s well-known haunted culture. The logos and illustrations were created in Adobe Illustrator, with additional enhancements completed in Adobe Photoshop.

The color palette was chosen with the intention to immerse viewers in the landscape of Savannah, Georgia. Anyone who has been to or seen photographs of Savannah will immediately be able to link the sage green color to the Spanish moss seen hanging from trees in the area.