Fright at the Forest

(2024)

Deliverables

  • Pattern creation

  • Merchandise design (lanyards, t-shirts, crew necks, tote bags)

  • Logo design

  • Brand creation

This project involved developing a complete brand identity for a themed festival. I chose to create a unique concept—a paranormal-themed event titled Fright at the Forest. The festival’s offerings would include appearances by well-known paranormal investigators, haunted attractions, and various other themed activities. The logos were designed in Adobe Illustrator, the mockups were produced in Adobe Photoshop, and the brand book was assembled in Adobe InDesign.

view full brand book

I created endless mockups for this project, envisioning how a festival like this would operate. Posters would advertise the event, merchandise such as t-shirts would be available for purchase from vendors at the event, stickers would be given away at check in, and the lanyards would be provided with attendees VIP badges.