Care for Kent Lake
(2024)
Deliverables
Campaign brand book
Social media account + posts
Merchandise (sweatshirts, t-shirts, hats)
Package design (reusable water bottles)
Campaign flyers
Poster
Information pamphlet
A campaign process book created in Adobe InDesign to promote awareness of the importance of keeping local freshwater sources clean, with a primary focus on Kent Lake in Oakland County, Michigan. The logo was developed in Adobe Illustrator, and the original illustrations featured throughout the book were created using both Adobe Illustrator and Adobe Photoshop.
A semester long project, I documented my research and deliverables in a campaign brand book available digitally and physically printed.
