WXOU Logo Redesign

(2025)

Deliverables

  • Logo design

  • Rebrand

  • Mockups

I created these logo variations for a design contest hosted by Oakland University’s radio station, WXOU 88.3FM. To maintain brand consistency, I drew inspiration from their existing identity and incorporated their established color palette of black, white, gold, and muted red tones. Each concept was developed with the goal of celebrating the station’s musical essence. I integrated the shape of a vinyl record into the decimal point in “88.3” and stylized headphones around the number 88, using the headphone cord to form the letters “WXOU.” These elements introduced dynamic movement and added a hand-drawn, authentic feel to the overall design.